LinkedIn for Employees - 1 Day Course

Objectives & Expected Outcomes

Be more effective in their use of LinkedIn to better support the company’s identity on LinkedIn. Understand and know how to utilise the potential for connecting with existing and prospective clients. Unlock the Corporate Marketing Opportunities on LinkedIn Follow corporate guidelines to maximise consistency

Pre-Requisites

To have a basic computing knowledge. Personal accounts on some social networking sites (including but not essentially LinkedIn) will be beneficial for experience. Access to administer company page (if existing) may also be beneficial.

Subjects

Introduction to LinkedIn

What is LinkedIn? | More than an online CV? | Your Profile vs. Your Company Profile | Understanding the context of LinkedIn | Premium vs. Freemium | Inbox | Notifications | News & Polls

Your Profile

Completing your Profile | Bio | Sharing Contact Info | LinkedIn url | Activity | Your Summary | Experience | Skills & Expertise | Endorsements | Education and Additional Information | Optimising your Profile

Recommendations

Managing Recommendations | Giving Recommendations | Asking for Recommendations | Recommendations vs. Endorsements

Connections

Degrees of Connections | Filtering Connections | Adding Connections | Importing Contacts | Profile Organiser | Introductions | Finding the right connections | Building Client Base | Understanding how to protect your Client Lists

Groups

Creating a Groups | Using Groups | Targeting Groups

Following

Influencers | Following from Groups

Jobs – For Hr Departments

How users Find Jobs | Posting Jobs | Finding Talent | Talent Solutions

Companies

Creating your Company Page | Key Features | Differences between Company and Personal Profiles | Products & Services | Insights | Employees | Updates | Interacting efficiently with your Company Page

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