LinkedIn 1 Day Introduction Course

Objectives & Expected Outcomes

Understand the route that your business will need to take to maximise potential from LinkedIn. Understand where changes and implementations may be needed and how to plan for LinkedIn use.

Pre-Requisites

To have a basic computing knowledge. Personal accounts on some social networking sites (including but not essentially LinkedIn) will be beneficial. Access to administer company page (if existing) may also be beneficial.

Subjects

Introduction to LinkedIn

What is LinkedIn? | More than an online CV? | Your Profile vs. Your Company Profile | Understanding the context of LinkedIn | Premium vs. Freemium | Inbox | Notifications | News & Polls

Your Profile

Completing your Profile | Bio | Sharing Contact Info | LinkedIn url | Activity | Your Summary | Experience | Skills & Expertise | Endorsements | Education and Additional Information | Optimising your Profile

Recommendations

Managing Recommendations | Giving Recommendations | Asking for Recommendations | Recommendations vs. Endorsements

Connections

Degrees of Connections | Filtering Connections | Adding Connections | Importing Contacts | Profile Organiser | Introductions | Finding the right connections

Groups

Creating a Groups | Using Groups | Targeting Groups

Following

Influencers | Following from Groups

Jobs

Finding Jobs | Posting Jobs | Finding Talent | Talent Solutions

Companies

Creating your Company Page | Key Features | Differences between Company and Personal Profiles | Showcase Pages | Employees | Updates

See all of the available Seven Institute Social Media Courses