Understand the route that your business will need to take to maximise potential from LinkedIn. Understand where changes and implementations may be needed and how to plan for LinkedIn use.
To have a basic computing knowledge. Personal accounts on some social networking sites (including but not essentially LinkedIn) will be beneficial. Access to administer company page (if existing) may also be beneficial.
What is LinkedIn? | More than an online CV? | Your Profile vs. Your Company Profile | Understanding the context of LinkedIn | Premium vs. Freemium | Inbox | Notifications | News & Polls
Completing your Profile | Bio | Sharing Contact Info | LinkedIn url | Activity | Your Summary | Experience | Skills & Expertise | Endorsements | Education and Additional Information | Optimising your Profile
Managing Recommendations | Giving Recommendations | Asking for Recommendations | Recommendations vs. Endorsements
Degrees of Connections | Filtering Connections | Adding Connections | Importing Contacts | Profile Organiser | Introductions | Finding the right connections
Creating a Groups | Using Groups | Targeting Groups
Influencers | Following from Groups
Finding Jobs | Posting Jobs | Finding Talent | Talent Solutions
Creating your Company Page | Key Features | Differences between Company and Personal Profiles | Showcase Pages | Employees | UpdatesSee all of the available Seven Institute Social Media Courses