Course Icon LinkedIn Training

LinkedIn 1 Day Introduction Course

0800 1337 401

Objectives & Expected Outcomes

Understand the route that your business will need to take to maximise potential from LinkedIn. Understand where changes and implementations may be needed and how to plan for LinkedIn use.


To have a basic computing knowledge. Personal accounts on some social networking sites (including but not essentially LinkedIn) will be beneficial. Access to administer company page (if existing) may also be beneficial.


Introduction to LinkedIn

What is LinkedIn? | More than an online CV? | Your Profile vs. Your Company Profile | Understanding the context of LinkedIn | Premium vs. Freemium | Inbox | Notifications | News & Polls

Your Profile

Completing your Profile | Bio | Sharing Contact Info | LinkedIn url | Activity | Your Summary | Experience | Skills & Expertise | Endorsements | Education and Additional Information | Optimising your Profile


Managing Recommendations | Giving Recommendations | Asking for Recommendations | Recommendations vs. Endorsements


Degrees of Connections | Filtering Connections | Adding Connections | Importing Contacts | Profile Organiser | Introductions | Finding the right connections


Creating a Groups | Using Groups | Targeting Groups


Influencers | Following from Groups


Finding Jobs | Posting Jobs | Finding Talent | Talent Solutions


Creating your Company Page | Key Features | Differences between Company and Personal Profiles | Showcase Pages | Employees | Updates

See all of the available Seven Institute Social Media Courses