LinkedIn for Employees - 2 hour session

Objectives & Expected Outcomes

Be more effective in their use of LinkedIn to better support the company’s identity on LinkedIn. Understand and know how to utilise the potential for connecting with existing and prospective clients. Follow corporate guidelines to maximise consistency.

Pre-Requisites

To have a basic computing knowledge. LinkedIn account should already exist.

Subjects

Introduction to LinkedIn

What is LinkedIn? | More than an online CV? | Your Profile vs. Your Company Profile | Understanding the context of LinkedIn | Premium vs. Freemium | Inbox | Notifications

Your Profile

Completing your Profile | Bio | Sharing Contact Info | Activity | Your Summary | Experience | Skills & Expertise | Endorsements | Education and Additional Information | Optimising your Profile

Recommendations

Managing Recommendations | Giving Recommendations | Asking for Recommendations

Connections

Degrees of Connections | Filtering Connections | Introductions | Finding the right connections

Companies

Key Features | Differences between Company and Personal Profiles | Products & Services | Insights | Employees | Updates | Interacting efficiently with your Company Page

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