Be more effective in their use of LinkedIn to better support the company’s identity on LinkedIn. Understand and know how to utilise the potential for connecting with existing and prospective clients. Follow corporate guidelines to maximise consistency.
To have a basic computing knowledge. LinkedIn account should already exist.
What is LinkedIn? | More than an online CV? | Your Profile vs. Your Company Profile | Understanding the context of LinkedIn | Premium vs. Freemium | Inbox | Notifications
Completing your Profile | Bio | Sharing Contact Info | Activity | Your Summary | Experience | Skills & Expertise | Endorsements | Education and Additional Information | Optimising your Profile
Managing Recommendations | Giving Recommendations | Asking for Recommendations
Degrees of Connections | Filtering Connections | Introductions | Finding the right connections
Key Features | Differences between Company and Personal Profiles | Products & Services | Insights | Employees | Updates | Interacting efficiently with your Company PageSee all of the available Seven Institute Social Media Courses