Understand the route that your business will need to take to maximise potential from Twitter. Understand where changes and implementations may be needed and how to plan for Twitter use.
To have a basic computing knowledge. Personal accounts on some social networking sites (including but not essentially Twitter) will be beneficial. Access to business Twitter account (if existing) may also be beneficial.
What is Twitter? | Why is it so popular? | Why bother? | Followers
Mobile Notifications | News Breaking | Mass Cultural Shifts | Customer Service
Character Limitations | Short urls | Images | Videos | Terminology | Retweet | Direct Messages | #Hashtags | #ff etc | Trending | Lists | Replies | Mentions | Favouriting
Platforms | Confirmed Users | Voyeurism | Right Audience | Why Follow?
Location (audience) | Choosing an Avatar, Header and Background | Choosing a username | Bio | Creating a User | Setting up an appropriate Business Profile Page | Attracting the right type of followers | What to tweet | Who to tweet | Where to tweet
Multiple Accounts | Culture within the business | Positive and Progressive interactions | Alerts | Tweetdeck & Hootsuite | Buffering | Advertising through promoting tweets | Driving Twitter traffic | Twitter strategy for YOUR business | Moving forwardSee all of the available Seven Institute Social Media Courses