Understand the route that your business will need to take to maximise potential from Facebook. Understand where changes and implementations may be needed and how to plan for Facebook use.
To have a basic computing knowledge. Personal accounts on some social networking sites (including but not essentially Facebook) will be beneficial.
Understanding Facebook | The History of Facebook | Facebook and the Internet (and understanding global implications) | Social Trends | Understanding EdgeRank | Quantity vs. Quality | Virals
Existing User Activity | Events | Pages & Places | Groups | Networks | Contact Details & The Phone Book | IM/Chat | Mobile & Other Platforms | Images | Uploading Media | Sharing Content | Tagging | Imposters
Imposters | Business & Employees | Changing Settings | Best Practice
Transferring known skills | Business Strategy | Business Culture (including Time, Timings & Scheduling) | Adapting for Business (including Events, Pages & Places, Groups, Mobile and other platforms) | Direct Audience | Ownership | Setting up your Facebook page | Naming and Keywords | Plugins & Apps
Promote | Advertising strands | Content | Fire-fighting, trolls and Customer Service | Measuring Facebook | Insights (including Facebook-produced Graphs) | Raising page awareness
Feeds | Embedding | Combining Social Networks | What can YOU get from Facebook?See all of the available Seven Institute Social Media Courses