Anyone who is selling for a living, either on the phone, face to face or both. People new to sales will pick up the skills needed to have successful win/win interactions with customers. Experienced sales people will have the opportunity to enhance their existing skills.
Stops, Starts and Continues for taking on learning
What makes a good salesperson?
Seeing things from our customers’ point of view
Pull vs. push selling
Needs, Solutions and Value
The structure of a consultative sales journey
The components of a powerful introduction
Gaining customer commitment
Features, advantages and benefits
Checking customer commitment
Objection handling techniques
Cementing the sale
Maintaining customer relationships