Understand the route that your business will need to take to maximise social media potential. Have a basic knowledge of the more popular platforms, and understand where further development is required.
To have a basic computing knowledge. Personal accounts on some social networking sites will be beneficial.
Quantity vs Quality | Mobile usage | Visibility | Sharing access to others | Privacy | Imposters | Feeds | Embedding | Plugins and Apps | Interaction – Discussions | Timing | Virals | Combining multiple social networks | Image & General Quality | Username selection | Trolls | Response Times | Demonstrate Company Ethos with image/avatar etc | Why Social Media?
Skills | Connections | Groups | Companies | Premium | Introductions | Levels of connections
Events | Pages | Groups | Individual Accounts | Advertising | Images | Contact Details & The Phone Book | Promote | Direct Audience | Mobile & Other Platforms | Places | Uploading Media | Sharing Content | IM/Chat | Tagging | Statistics | Liking other pages from your page | Ownership | Networks | Polls
Personal Accounts | Channels | Mobile | Subscriptions | Tags | HD | Live Feeds | Comments | Advertising
Multiple Accounts | Platforms | Confirmed Users | 140 Characters | Short urls | Images & Videos | Retweet (New & Old style) | D @ | # hashtag | Reasons for getting in early (#ff) | Trending | Username Changing | Lists | Favouriting | Mobile Notifications | News breaking (Bin Laden) – Dissemination rumour | Following | Replies / Mentions | Location - audience
Pin | Repin | Albums
Circles | Gmail | Chrome | +1
Tumblr | Blogging potential | WordPress | Vimeo | Viadeo | Flickr | Mixi (Japanese) | FourSquare | Wikipedia | Instagram | Snapchat | WhatsAppSee all of the available Seven Institute Social Media Courses